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Broad Contemporary Art Museum

Broad Contemporary Art Museum

 

Contemporary art makes you work.

Art isn't just appreciating pretty painting. Contemporary art makes you work hard to enjoy it - but it's always worthwhile once you do.

The purpose of this campaign was to force viewers to act in ways that mimic how they would browse a contemporary art museum.  

 
 
 
 
Awarded Bronze at the Mid-Michigan ADDY's