A footwear revolution.
We proposed that Birkenstocks and the Spanish sock company Socketines team up for a co-op campaign to sell their products together. We invite a you to "stick it to the man" by wearing socks and sandals. Make them match, make them different, we don't care. Just make them yours.
Art Director: Madison Johnson
Copywriter: Quinn Lutkenhoff
In order to translate the campaign into actual sales, we also created a microsite for the brands. It would allow people to make custom pairings of Birkenstocks and Socketines and share their pairings on social media as well as purchase them directly from the site.