Superbowl. Jeremy Renner. Big ‘ol trucks.

What is a father’s job? Is it to prepare their daughters for the harsh realities of the world? Or is it to change the world so that the realities are more fair and equal?

After almost four months, countless ideas, revisions, and feedback, we finally landed on this beautiful story of a dad and his daughter, using a recent dad who also happens to be an Avenger.

"What is this feminist trash? Stick to selling cars, not politics."

- Disgruntled Youtube Commenter

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"What is this feminist trash? Stick to selling cars, not politics." - Disgruntled Youtube Commenter 〰️

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Featured on Adweek

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Credits

Director: Jaci Judelson

DP: Emmanuel Lubezki

CW: Olivia Hill

CD: Michael Stelmaszek